Advertising & Publishing Company in Oman - Trifoil

The online advertising market in GCC is experiencing continuous, significant growth each year and this is the case with Oman too. Creative agencies in Oman recommend online advertising methods to their clients due to which more and more companies are now allocating a significant portion of their marketing budget for online advertising, over traditional methods, mainly for the following three reasons: It is easy to track online advertising campaign performance Companies can easily create customized advertising campaigns for specific audience group It is easy to make changes to online campaigns than to traditional advertising campaigns Creative agencies in Oman ranges up to 100 in number, most of which employ less than 15 people. The Government is the largest buyer of advertising followed by consumer brands and telecommunication operators, respectively. Like advertising agencies in Oman , media buying units (MBU) are typically owned by international companies. Media...

In Oman, very few companies have the advantage of being a branding and a publishing house as very few get the opportunity of having publishing licenses. Publishing in Oman is the most known business as small medium enterprises as well as the government sectors highly believe in the idea of delivering a message to the end user through offline advertising mediums (Flyers, brochures, magazines, newspapers). Yes, we are stepping the digital stone of success hand in hand with publishing as well. The companies in Oman continue to interact with their audience through both these mediums to reach their goal working on “top of mind recall” for customers. Brands are not easy to understand. They are becoming more complex by the day as branding companies are coming up with more ideas and innovations to work towards communicating the right message to their clients in a unique yet simple way. Branding in Oman has evolved and made space for their creations in the clients mind, it...

“Social media is not a media. The key is to listen, engage and build relationships” We are fortunate enough to live in a world where everything is growing rapidly on the digital front. Brands can now communicate, emote and build relationships with their customers and their end users just by a click. Digital medium has recently become a necessity for brands in Oman. Social Media in Oman   strikes a chord among the top companies and gives its followers a strong reason to like, follow, involve and share their page. You must be thinking this is quite time consuming and how do they manage it , well that is where advertising companies in Oman come in to the picture and assist these brands towards successful social media presence. Benefits of Hiring of a Digital Agency: 1) Experienced Professional Support: Digital agency can provide your brand with experienced support in terms of content creation, data management, designing of engaging posts an...

Search engine marketing and social media in Oman are slowly on the rise. More and more companies are realizing the potential of Social Media Marketing (SMM) and Search Engine Optimization (SEO). Despite being the most effective and economic means of marketing, Oman’s businesses spend very less on SMM and SEO. In the wake of the falling oil prices, the economy is diversifying and tapping into the potential of the much hailed internet marketing. It is not unusual to have a reputed company without a website or social media presence here in Oman. We cannot really blame them as their businesses have not always churned out of online marketing. With a major chunk of advertising still predominated by newspaper, the country’s businesses spending on radio/TV/outdoor/magazine/online is less than 10%. With almost 173% mobile subscribers and 73% internet users, the population has already moved with global trends. It is left with the businesses to move out of the traditional market...

When it comes to advertising in Oman, there are a few interesting facts which advertising agencies in Oman generally work around: 1)    The total penetration of mobile phone users in Oman is about 173% (there are more mobile phone subscriptions than the total population). The total number of mobile services subscribers in Oman is 4,809,248. 2)    Newspaper is the major media of advertising with both English and Arabic newspapers dedicating a great deal of their spaces for ads. 85% of total advertisements come in newspapers, while TV, radio, outdoor and magazine ads constitute just 3-4%. 3)    Social media is an emerging advertising media with an enormous internet and mobile user database. Instagram, Twitter and Facebook are the most popular channels among the population. Omanis post/tweet in Arabic most of the time – 79 per cent of tweets are in Arabic. While newspaper and other Above the Line and Below the Line advertising continue...

Digital marketing in Oman is in its budding stage. Thanks to an established oil & gas  industry, majority of the businesses here revolve around engineering and contracting, who have only recently started realizing the importance of being visible online and how it helps in position their company or brand in the market. Digital marketing is an essential part of branding. While building a brand’s identity, it is crucial to be present online, since as much as 80-90% customers are internet users, which is especially true for Oman population. While Search Engine Optimization (SEO) is being adopted by many companies in the wake of tourism being promoted like never before, Oman has her own preferences among social media platforms. Omanis are particularly fond of Instagram. While the population of Oman comprises of natives and expats in equal numbers, Facebook and YouTube are also popular. Twitter is yet to have a foothold among the natives and a good amount of population. There are...