Emerging advertising trends in Oman


The online advertising market in GCC is experiencing continuous, significant growth each year and this is the case with Oman too. Creative agencies in Oman recommend online advertising methods to their clients due to which more and more companies are now allocating a significant portion of their marketing budget for online advertising, over traditional methods, mainly for the following three reasons:
  • It is easy to track online advertising campaign performance
  • Companies can easily create customized advertising campaigns for specific audience group
  • It is easy to make changes to online campaigns than to traditional advertising campaigns

Creative agencies in Oman ranges up to 100 in number, most of which employ less than 15 people. The Government is the largest buyer of advertising followed by consumer brands and telecommunication operators, respectively.

Like advertising agencies in Oman, media buying units (MBU) are typically owned by international companies. Media buying units act as intermediaries between companies or organizations that want to advertise products or services; the advertising agencies that create the ad, product placement or commercial, and the media and communication channels that own the advertising real estate.  

Media buying units in the region tend to hold premium advertising spaces across the major platforms (60 percent share of digital ad spend, 30 percent of TV, and 40 percent of newspapers). Among smaller platforms, direct sales constitute 80 percent of radio ad spend, as it is a cheaper advertising medium better suited to smaller companies. However, the current trend is moving more towards the more cost effective option of online marketing owing to the economic crunch from oil crisis.

Comments

  1. Adaan GCC14 April 2022 at 06:18

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  2. Anonymous11 August 2022 at 22:11

    nice

    ReplyDelete
  3. SapttechLabs29 August 2023 at 00:20

    Thank you for such an informative blog, helped a lot. Elevate your brand's online presence with the best digital marketing agency in Oman. Our expert team combines innovative strategies, data-driven insights, and creative prowess to deliver unparalleled results. From SEO and social media to captivating content and targeted campaigns, we're your partner in achieving digital excellence and driving business growth in Oman and beyond.

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