Know the Trends in Advertising in Oman

When it comes to advertising in Oman, there are a few interesting facts which advertising agencies in Oman generally work around:

1)    The total penetration of mobile phone users in Oman is about 173% (there are more mobile phone subscriptions than the total population). The total number of mobile services subscribers in Oman is 4,809,248.
2)    Newspaper is the major media of advertising with both English and Arabic newspapers dedicating a great deal of their spaces for ads. 85% of total advertisements come in newspapers, while TV, radio, outdoor and magazine ads constitute just 3-4%.
3)    Social media is an emerging advertising media with an enormous internet and mobile user database. Instagram, Twitter and Facebook are the most popular channels among the population. Omanis post/tweet in Arabic most of the time – 79 per cent of tweets are in Arabic.

While newspaper and other Above the Line and Below the Line advertising continues to rule the arena, advertising agencies in Oman also point out the benefits of social media marketing to their clients as the number of internet users on the rise.  Leading creative agencies in Oman like Trifoil Advertising and Publishing SAOC offer comprehensive advertising packages for clients, covering everything from strategy to execution. More and more companies have started responding to the call of the hour, by opting out for social media marketing, the most cost-effective and best option available. The burgeoning digital and social media has been a major game changer and the media, agencies and advertisers need to change.

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