Advertising & Publishing Company in Oman - Trifoil

Digital marketing in Oman is in its budding stage. Thanks to an established oil & gas  industry, majority of the businesses here revolve around engineering and contracting, who have only recently started realizing the importance of being visible online and how it helps in position their company or brand in the market. Digital marketing is an essential part of branding. While building a brand’s identity, it is crucial to be present online, since as much as 80-90% customers are internet users, which is especially true for Oman population. While Search Engine Optimization (SEO) is being adopted by many companies in the wake of tourism being promoted like never before, Oman has her own preferences among social media platforms. Omanis are particularly fond of Instagram. While the population of Oman comprises of natives and expats in equal numbers, Facebook and YouTube are also popular. Twitter is yet to have a foothold among the natives and a good amount of population. There are...

With a strong preference to image oriented platforms like YouTube, Instagram and Facebook, the Social media in Oman is a true reflection of its population – both native and foreign. Twitter is popular among with the European and American expats. The rest love to post images and videos from their weekend getaways and hang outs, which Oman has in plenty, natural and man-made. Creative agencies Oman have been able to convince businesses of their importance to be online and appeal to their target audiences. There is not one tactic that works for all in Oman as there are as many expats here in Oman as there are natives, believes Trifoil Advertising and Publishing SAOC, one of the first advertising agencies in Oman. “We have started 20 years ago. We know the pulse of Oman’s economy and the way it leans to. Oman likes to take things slow and easy. We have been advising our clients about the importance of social media marketing since the last decade. They have always been lulled by the oil ...